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In 2006, Allen Oelschlaeger, a marketing professor and serial entrepreneur was asked by a client to speak at a national local-business-niche conference about how to develop an Internet website. His initial reaction was to turn down the request because he knew he could teach every detail of how to create a website and it would provide the conference participants with absolutely NO value. Why? Because they'd return home, hire a web developer, and end up with a website that was a total waste of time and money. He had seen this happen over and over again in the past and couldn't imagine how this conference would be any different. But, then he asked himself this question: What if we could develop a TOTALLY COMPLETE online system for this specific local business niche, put a professional team in place to COMPLETELY MANAGE all of the ongoing Local Internet Search SEO and site-maintenance tasks, and then offered it to the conference attendees on an EXCLUSIVE BASIS for their business niche and their geography? So, he ended up going to the conference and presented a new comprehensive service with these attributes:
This experience led to him to form Local Business Marketing Partners to sell this service in conjunction with local business partners. |
